In an era where the prowess of technology is proven by it’s ability to surveil humans deeper, rapidly, continuously, cost effectively in order to enable businesses, governments, societies maintain the status quo at the very least or create a better world ultimately – we believe the need for placing Humans First is probably the single most important aspect for humanity to exist.
At the heart of human existence & evolution is the need for privacy – the need to feel one is not watched, judged constantly, the ability to be oneself, the ability to express, share, voice, choose, agree, disagree, like, dislike, be illogical, random, intimate, distant, alone… Also a fundamental human need is to be understood, recognized, valued, belong, share…
While at the same time, contrary to human needs of privacy, we have grown to also understand the insatiable need for data, by businesses, governments, societies to better understand people, create solutions to better society, grow businesses, build greater efficiency, plan & manage resources better….
Both seeking betterment – Yet, the conflict with an innate human need continues to grow exponentially each day.
We recognized this conflict & the potential challenges it would lead to in the future.
This was our motivation to build the Real Virtual People Audience Cloud, to address this growing conflict – a solution that will enable the privacy of individuals, reduce people surveillance, help governments enact laws that place humans first, help business grow while placing humans first, help societies flourish by celebrating Humans First.
Come let’s together create a new world where we all enable each other in celebrating, valuing, respecting, each other by placing ourselves i.e. Humans First.
Profiling the entire population of India w5ith each profile containing over 5000 attributes
Granular data of individuals, mapped at unprecedented micro-geography levels
Individual profiling without personal identity information, ensuring individual privacy
We began building this database with the desire to have a single database that would enable a holistic understanding of the environment, ecosystem, individuals, consumption traits, cultural aspects, social behaviour, attitudinal triggers, etc., basically the create people & their world using data.
We did this by looking into multiple databases, information sources to creating a proprietary system to make sense of various information & billions of data points already available in the public domain. We designed a process to generate a granularity that would allow researchers, businesses, analysts, students, policy makers to discern ground reality, far more accurately than ever. The design embedded privacy & holistic profiling within it to address real world data needs, while ensuring our Humans First philosophy was truly brought alive.
The outcome of this effort that absorbed over 500k man hours across a team of Data Scientists, Analysts, Technologists, Statisticians, Business Leaders, Marketers, Sales Professionals, Students, Partners, Families... and continues to this day in enabling this dream.
The dream is to map every individual on earth, the design structured for the future to enable over a million attributes to be mapped for each individual - while also turning the clock back on people surveillance.
Today the journey completes the first fully-tested phase i.e., mapping 5000+ attributes of over 1.4+ billion individuals across India, enabling us to create India's (possibly the world's) largest & most comprehensive REAL VIRTUAL PEOPLE Database.
The database is 100% GDPR compliant & has multiple usage opportunities.
It is a living testimony of our belief - Humans First.
To get a sense of how this Database can be of use to you, your business, your team, your future - click below
Simulate impact of every policy tweak
Get a holistic perspective of the impact
Minimise fallouts & negatives
Know before acting / estimate potential challenges, simulate scenarios, be better prepared for the unknown
Target, customise, test, segment, change, evaluate, respond, understand, reach, connect through in-depth understanding
An unprecedented data platform to develop & train a wide range of artificial intelligence based solutions
Former CMO
IPG Mediabrands India
Former Publicis, IPG, WPP
Former Cisco, Infosys
Former Head of Data & Analytics - BARC India
Former Consultant Accenture
Former VP Crane Software